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03:38 PM | Tue, 24 May 2016

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Kangana Ranaut fronts Askme grocery debut campaign

109 Days ago


New Delhi: Actress Kangana Ranaut has been roped in by consumer internet company Askme for their new online grocery portal brand launch and communication campaign.

The campaign will go live on television on Friday.

The film captures the story told from the perspective of a passionate woman, played by Kangana, who loves to sing and dance. She makes the choice of ordering grocery from and saves that time in pursuing her 'adhoore sapne' (unfulfilled dreams).

The marketing team at Askme with filmmaker Rajkumar Hirani has conceptualised the campaign.

Commenting on the launch of campaign, Manav Sethi, group chief marketing officer and head - Digital Strategy, Askme, said in a statement: "Data suggests that 65 percent of total retail in India is contributed by grocery in some shape and form and hence, it's imperative that in near future grocery would corner significant share in India's e-commerce market."

"Through this film we are trying to address a social shift in grocery buying where digital platforms (mobile and internet) are big enabler and convenience of buying and delivery at your doorstep is big enabler. Time and money saved could be deployed in something more consequential!"

He also mentioned that has been scaled to 27 cities in last two quarters as hyperlocal grocery platform and by March 2016, Askme aims to make it available in 70 cities in India.

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