Business Wire India
Virat Kohli and Rohit Sharma, two of India’s most popular athletes, are the first Indian cricketers to join Unscriptd, an athlete media company that helps professional athletes create and publish their unfiltered personal stories in short-form video format. Both athletes have released their first short videos using Unscriptd’s proprietary publishing platform, and have connected with their fans in India and across the globe.
In his debut video, Kohli shares the best advice he received from a coach to date, while Sharma spoke about his cricket idol, Sachin Tendulkar. Within 48 hours of being shared on social media, the videos received a combined total of more than 900,000 views.
As the second most popular sport globally, cricket has seen a tremendous increase in popularity on social media. Virat Kohli has 34.1 million fans on Facebook and Twitter, while Rohit Sharma has 11.7 million followers, making them two of the most followed global athletes. Both athletes joined Unscriptd to share their personal stories through short-form video and to amplify their global reach.
“Unscriptd is enjoying explosive growth, and in the lead up to the T20 World Cup and Indian Premier League, both in India, we’re thrilled to announce the addition of two of the world's best and most popular cricketers to Unscriptd,” said Brent Scrimshaw, CEO of Unscriptd.
Created for elite athletes, Unscriptd is easy to use and enables athletes to capture and post 100% unfiltered video content, from their phones, directly to social media channels and media publishers for monetization. Since its launch in January, Unscriptd videos have seen 50 million video views globally and are on pace to surpass 30 million video views in March alone.
Kohli and Sharma join a number of the world’s most high profile athletes, including Real Madrid superstar Cristiano Ronaldo and FC Barcelona’s Lionel Messi. Ronaldo’s first Unscriptd video in January featuring a behind the scenes tour of his house achieved more than 30 million views in its first week of release.
Unscriptd is a leading global athlete media company that enables athletes to become their own content publishers. Led by a seasoned team of dynamic leaders from across the sports and digital media industries, Unscriptd’s mission is to amplify unique moments in sports through the personalized lens of athletes by partnering with and providing the technology tools and the access to new channels to broadcast their messages with the touch of a button. A truly global company, Unscriptd has offices in Barcelona, New York City, London and Melbourne, Australia.