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05:43 PM | Thu, 08 Dec 2016

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Percept Sports & Entertainment Executes the Tetra Pak SAM Kick off 2016

261 Days ago

Percept Sports & Entertainment, the Strategic Business Unit of Percept One, bagged the mandate of organizing and executing the Tetra Pak SAM (South Asian Market) Kick off 2016. The event took place on 1st March 2016, at the JW Marriot in Pune, and witnessed an attendance of over 600 people.


The Tetra Pak SAM (South Asian Market) Kick off 2016 is an annual property which is held for the internal employees of Tetra Pak, celebrating the bond and the spirit of unity, motivating them to work together towards a common goal, and pacing them to reach Momentum. Tetra Pak is a multinational food packaging and processing company of Swedish origin with head offices in Lund, Sweden, and Lausanne, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice-cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers, and straw applicators.


Percept Sports & Entertainment was responsible for conceptualizing, designing, planning and executing the entire event in JW Marriot, Pune. The scope of work included creating the stage design, creating the entire look and feel of the gala event, branding, and executing the overall flow of the show. To create a sporty ambience, a motion sensor based car racing booth was set up, replete with an Xbox driving mode and oculus which thoroughly wowed over the attending employees.


Last year’s event theme was called "Build to Win” and was focused on giving the teams strategies to attain their goals. Given the fact that teams had successfully achieved their targets and were geared for bigger and better opportunities, this year’s conference theme was entitled “Building the Momentum"


The ambience and the impression of the event were created to refresh and rejoice for the internal employees of Tetra Pak. It also reflected the theme ‘Building the Momentum’, in every aspect. The gala night was built upon the theme and called “Night of the Stars”, and saw enthusiastic employees performing flawlessly on stage even as their item numbers were judged by their cluster leaders.


Commenting on this prestigious account mandate, Mr. Jayaram Nair, National Business Head, Percept Sports & Entertainment said, “The experience of the show was magnificent and left every attendee on a high, to build upon their positive achievements of 2015 and accelerate towards greater growth in 2016. Conceptualizing a parallel yet heightened theme for the event was the greatest challenge, which the Percept team successfully managed and delivered, as witnessed in the feedback from the Tetra Pak management team. I truly am overwhelmed by the dedication and hard work that our team put into pulling off a seamless event of such magnitude and stature.”


At Percept Sports and Entertainment we are always committed to creating unforgettable experiences for our clients. From brainstorming on the tiniest of requirements, to creating path-breaking themes and concepts, the team has worked tirelessly towards making this a grand and a successful affair,” said Divya Kapoor, Business Head, Percept Sports and Entertainment.



Percept Sports and Entertainment comprises of Experiential & Entertainment Marketing, Activations and Promotions, Event Management and Marketing, Sports Management and Marketing, Celebrity Endorsements & Talent Management services, Wedding Management, and Sports & Entertainment Intellectual Properties.


Percept Sports and Entertainment encompasses multiple SBU’s including:

  • Percept Activ – India’s leading Brand Activation SBU focused on B-T-L brand communication activities, encompassing promotional and event based activation

  • Percept Entertainment – A leader in the Event Management and Experiential Marketing arena

  • Percept Sport – India’s primary Sports Marketing and Management SBU

  • Percept Talent – India’s first professional Celebrity and Talent Management service provider

  • Percept Weddings – India’s premier Celebrations & Wedding Management agency

  • Percept Retail – India’s leading Retail Management agency


Percept Sports & Entertainment is a Percept company. With capitalized billings of INR 28.15 billion (FY’15), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 800 people and 45 offices across India and the Middle East.

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