Sri Lanka eyes increase in high spending tourists from India

Sri Lanka has said it is looking to draw more high spending tourists from India this year. Sri Lanka Tourism Promotion Bureau (SLTPB) said that India has been identified as one of the fastest-growing outbound markets in the world and outbound tourist departures are expected to grow to 50 million in 2020.

SLTPB participated in South Asia’s Travel & Tourism Exchange (SATTE) 2020 held in New Delhi last week in a bid to tap tourism potential from India. SLTPB said it is also working to increase the number of weddings from India arranged in Sri Lanka.

It said since cultures and rituals are somewhat similar to each other between the two nations, Sri Lanka will have no problem in being the ideal destination for an Indian wedding.

SLTPB has identified India as an important source market for Sri Lanka tourism and is trying to increase tourist arrivals to Sri Lanka from India in 2020, encourage travel journalists, tour operators, and bloggers to visit Sri Lanka.

Indian tourists already constitute the highest numbers for tourism in Sri Lanka with over four lakh tourists visiting last year. (AIR NEWS)

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